If they failed to adequately disclose that they would be charging you, and refuse to return your money, file a BBB complaint. If that doesn't work, file an FTC complaint against them. FTC settled with them for deceptive advertising of "free credit reports", and they are required to comply with their agreement.
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BBB report:
http://www.la.bbb.org/BusinessReport.aspx?CompanyID=13062929
If they failed to adequately disclose that they would be charging you, and refuse to return your money, file a BBB complaint. If that doesn't work, file an FTC complaint against them. FTC settled with them for deceptive advertising of "free credit reports", and they are required to comply with their agreement.