Benefits
Complaint
John
Country: United States
The Internet offers companies an inexpensive, yet effective way to reach new customers. Not only are they able to reach new customers, but they are also able to interact with them. By doing this, they are able to better understand the needs, wants and indeed, buying habits of their customers.
�Online marketing can yield fantastic performance and conversion with relatively low costs compared with traditional marketing and advertising mediums.� Chris Martin Vice President of Production and Technology at Ask Jeeves (Source: Marketing Direct March 2004)
The benefits of marketing on the Internet are many however; this does not mean that every company should market their goods and services on the Internet. Thought must be given to the target market and the goods and services being sold. Are your target market likely to search the Internet for your goods and services, or would they be more likely to pick up a Telephone Directory for instance? There are of course, costs involved in marketing on the Internet and they can vary vastly. For any company embarking on such a course, I would say that one of the most important factors is that you have good support from your Web Designer and Internet Marketing company, otherwise you could find yourselves left with a website that is out of date and inaccurate and that will cause more harm than good.
�Online marketing can yield fantastic performance and conversion with relatively low costs compared with traditional marketing and advertising mediums.� Chris Martin Vice President of Production and Technology at Ask Jeeves (Source: Marketing Direct March 2004)
The benefits of marketing on the Internet are many however; this does not mean that every company should market their goods and services on the Internet. Thought must be given to the target market and the goods and services being sold. Are your target market likely to search the Internet for your goods and services, or would they be more likely to pick up a Telephone Directory for instance? There are of course, costs involved in marketing on the Internet and they can vary vastly. For any company embarking on such a course, I would say that one of the most important factors is that you have good support from your Web Designer and Internet Marketing company, otherwise you could find yourselves left with a website that is out of date and inaccurate and that will cause more harm than good.
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