Online purchase

The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.

This is not to say that you should not use other forms of advertising at all – You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.