<http://go.asicentral.com/e/148181/oised-to-ra ... 27t9zt/25789874> Fed Poised to Raise Interest Rates The Federal Reserve may be raising interest rates soon due to an improving economy, according to Chairwoman Janet Yellen. In a testimony before Congress’ Joint Economic Committee last Thursday, Yellen said a rate hike “could well become appropriate relatively soon if incoming data provide some further evidence of continued progress toward the committee’s objectives.” Read Article <http://go.asicentral.com/e/148181/oised-to-ra ... 27t9zt/25789874>
<http://go.asicentral.com/e/148181/ective-diff ... 27t9zw/25789874> Study: Content Generation Most Effective, Difficult SEO Strategy Search engine optimization (SEO) remains the number-one strategy in reaching potential customers, as long as companies invest the proper time and resources. To support that, a new study suggests that content generation is the most effective way for companies to benefit from SEO – but it’s also the most difficult. READ ARTICLE <http://go.asicentral.com/e/148181/ective-diff ... 27t9zw/25789874>
The Joe Show: Award-Worthy Promo Products In this episode of The Joe Show, Product Editor Joe Haley has a wireless Bluetooth speaker and a scroll plaque, ideal for awards and incentive programs. Also on hand is a stainless-steel tumbler with colored accents, a compressed T-shirt in book-shaped packaging, and a wicking colorblock hoodie.
TOP Learn More About the Power 50 Counselor revealed its 2016 Power 50 list during a ceremony at the ASI Power Summit in Miami earlier this month. The list, which ranks the most influential leaders and executives in the promotional products industry, includes a new number-one person.
The official list at ASICentral now also includes information on each individual member.
<http://cdn.asicentral.com/idesign/newsletters/pg/images/spacer.gif> TOP In Memory: Nicholas A. SanMartino Nicholas A. “Nick” SanMartino, founder and president of International Enterprises Ltd. and Genesis (asi/56420) passed away on Monday, November 14. He was 66.
Born in Providence, RI, SanMartino was the son of the late Anthony and Rose (Tambaschi) SanMartino, and husband to the late Maria A. (Ronci) SanMartino. At the time of her death in 2013, they had been married for 38 years.
SanMartino was a member of the Kirkbrae Country Club in Lincoln, RI, for more than 25 years, where he was also a member of the Board of Governors. He was a parishioner at Our Lady of Mercy Church in East Greenwich, and was known to his dear children and grandchildren as “Papi.”
<http://cdn.asicentral.com/idesign/newsletters/pg/images/spacer.gif> TOP Allegra of Lancaster, PA, Acquires Sign Company Allegra Marketing, Print, Mail (asi/372160) of Lancaster, PA, has purchased Signs by Tomorrow, a custom sign business also located in Lancaster. Financial details of the transaction were not disclosed. In announcing the acquisition last week, Allegra principles said enhancing sign and graphics capabilities empowers the company to better serve a diverse and growing client base. All services will operate under one roof at Allegra’s facility.
“Becoming a dual-branded center is a win-win situation for customers of both businesses,” said Stephen Morris, who co-owns Allegra with Joyce Morris. “The combined resources allow us to offer new marketing and outreach opportunities while increasing workflow efficiencies.”
<http://cdn.asicentral.com/idesign/newsletters/pg/images/spacer.gif> TOP Vote in the Counselor Distributor Choice Awards Every year, Counselor magazine honors the best industry suppliers with our Distributor Choice Awards. Of course, we can’t name the winners without distributors, because these awards are chosen solely by industry distributor firms.
These respected awards will be given out to winning suppliers at the ASI Show in Orlando on Thursday, January 19, 2017. Your vote counts, and we thank you in advance for your participation. Voting ends Wednesday, November 30.
SEO Maximize your earning potential with ESP Search Engine Optimization. The ESP team will evaluate and reconstruct your product details pages with proven keywords and confirm all product data is accurate to ensure your product listings show up in more searches leading to more sales! Contact your sales executive today to find out more.
UNIQUE, QUALITY LEADS ARE COMING TO ASI SHOW DALLAS Did you know that less than 6% of distributors who attend ASI Show® Dallas <http://go.asicentral.com/e/148181/shows-2017-dallas-/27tb1k/25789874> reported attending any other industry events in the year? This gives you a unique audience at each event to maximize profits in the beginning of the year!
Take advantage of:
* Low cost per lead: In 2016, we hosted over 3,100 attendees – this leaves over 2,800 unique distributors to reach at a CPL of only $12.51! * New sponsorship opportunities and events: speak directly with distributors in social settings, setting you up for success on the show floor and driving traffic to your booth.
If you received this email, and you are not an ASI Supplier, please click here <mailto:unsubscribe@asicentral.com?subject=Unsubscribe%20from%20Supplier%20Counselor%20Promogram&body=Please%20unsubscribe%20me%20from%20Supplier%20Counselor%20Promogram> . Counselor® PromoGram® is a trademark of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. Copyright 2016, ASI. All Rights Reserved. If you'd like us to send Counselor PromoGram FREE to anyone else at your company (or to your off-site sales reps), go to www.asicentral.com/newsletters <http://go.asicentral.com/e/148181/newsletters/27tb1y/25789874> and complete the online form. Interested in advertising in Counselor PromoGram? Send an email to mbarnes@asicentral.com <mailto:mbarnes@asicentral.com?subject=Counselor%20PromoGram%20Advertising%20Information%20Requested> Click here <http://go.asicentral.com/e/148181/7-t-4-id-St ... 27tb21/25789874> to subscribe to Counselor® magazine. You must be a member of ASI to subscribe to this publication. The publisher has a right to refuse subscriptions to non-members.
For questions/inquiries or to unsubscribe from all ASI emails, please contact our Customer Service Team at CustomerService@asicentral.com <mailto:CustomerService@asicentral.com?subject=Questions/Inquiries: ASI Promogram e-Newsletter> .
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NEWS STORIES
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Staples Reports Q3 Revenue Decline
Staples Inc., parent company of Top 40 distributor Staples Promotional Products (asi/120601), announced that company revenue for its fiscal third quarter was $5.4 billion, a year-over-year decrease of 4%. In a conference call with analysts on November 17, CEO Shira Goodman said that the company’s promotional products business grew by a “low single-digit” percentage for the quarter.
Read Article <http://go.asicentral.com/e/148181/es-reports- ... 27t9zr/25789874>
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Fed Poised to Raise Interest Rates
The Federal Reserve may be raising interest rates soon due to an improving economy, according to Chairwoman Janet Yellen. In a testimony before Congress’ Joint Economic Committee last Thursday, Yellen said a rate hike “could well become appropriate relatively soon if incoming data provide some further evidence of continued progress toward the committee’s objectives.”
Read Article <http://go.asicentral.com/e/148181/oised-to-ra ... 27t9zt/25789874>
<http://go.asicentral.com/e/148181/ective-diff ... 27t9zw/25789874>
Study: Content Generation Most Effective, Difficult SEO Strategy Search engine optimization (SEO) remains the number-one strategy in reaching potential customers, as long as companies invest the proper time and resources. To support that, a new study suggests that content generation is the most effective way for companies to benefit from SEO – but it’s also the most difficult.
READ ARTICLE <http://go.asicentral.com/e/148181/ective-diff ... 27t9zw/25789874>
<http://go.asicentral.com/e/148181/eos-video-i ... 27t9zy/25789874>
The Joe Show: Award-Worthy Promo Products In this episode of The Joe Show, Product Editor Joe Haley has a wireless Bluetooth speaker and a scroll plaque, ideal for awards and incentive programs. Also on hand is a stainless-steel tumbler with colored accents, a compressed T-shirt in book-shaped packaging, and a wicking colorblock hoodie.
WATCH THE JOE SHOW <http://go.asicentral.com/e/148181/eos-video-i ... 27t9zy/25789874>
TOP
Learn More About the Power 50
Counselor revealed its 2016 Power 50 list during a ceremony at the ASI Power Summit in Miami earlier this month. The list, which ranks the most influential leaders and executives in the promotional products industry, includes a new number-one person.
The official list at ASICentral now also includes information on each individual member.
READ ARTICLE <http://go.asicentral.com/e/148181/e-november- ... 27tb11/25789874>
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TOP
In Memory: Nicholas A. SanMartino
Nicholas A. “Nick” SanMartino, founder and president of International Enterprises Ltd. and Genesis (asi/56420) passed away on Monday, November 14. He was 66.
Born in Providence, RI, SanMartino was the son of the late Anthony and Rose (Tambaschi) SanMartino, and husband to the late Maria A. (Ronci) SanMartino. At the time of her death in 2013, they had been married for 38 years.
SanMartino was a member of the Kirkbrae Country Club in Lincoln, RI, for more than 25 years, where he was also a member of the Board of Governors. He was a parishioner at Our Lady of Mercy Church in East Greenwich, and was known to his dear children and grandchildren as “Papi.”
READ ARTICLE <http://go.asicentral.com/e/148181/-memory-nic ... 27tb13/25789874>
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TOP
Allegra of Lancaster, PA, Acquires Sign Company Allegra Marketing, Print, Mail (asi/372160) of Lancaster, PA, has purchased Signs by Tomorrow, a custom sign business also located in Lancaster. Financial details of the transaction were not disclosed. In announcing the acquisition last week, Allegra principles said enhancing sign and graphics capabilities empowers the company to better serve a diverse and growing client base. All services will operate under one roof at Allegra’s facility.
“Becoming a dual-branded center is a win-win situation for customers of both businesses,” said Stephen Morris, who co-owns Allegra with Joyce Morris. “The combined resources allow us to offer new marketing and outreach opportunities while increasing workflow efficiencies.”
READ ARTICLE <http://go.asicentral.com/e/148181/ster-pa-acq ... 27tb15/25789874>
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TOP
Vote in the Counselor Distributor Choice Awards Every year, Counselor magazine honors the best industry suppliers with our Distributor Choice Awards. Of course, we can’t name the winners without distributors, because these awards are chosen solely by industry distributor firms.
We’re currently seeking out distributor opinions about who the best suppliers are to work with in the industry. Please click here <http://go.asicentral.com/e/148181/r-2017-dist-choice/27tb17/25789874> to vote in the Counselor Distributor Choice Awards.
These respected awards will be given out to winning suppliers at the ASI Show in Orlando on Thursday, January 19, 2017. Your vote counts, and we thank you in advance for your participation. Voting ends Wednesday, November 30.
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TOP
In the News
Idproductsource (asi/62088) announces that its free product selling kits, comprised of portable presentations available for custom lanyards, patches, silicone bands and lapel pins, have been a success with distributors. For more information, click here <http://go.asicentral.com/e/148181/tools-kits/27tb19/25789874> .
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TOP
People on the Move
Gemline (asi/56070) has hired Lauren Balazs as a regional sales manager for the Texas territory.
Click here <http://go.asicentral.com/e/148181/ple-on-the- ... 27tb1c/25789874> to see all of this month's industry personnel announcements.
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ASI NEWS
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ESP Buyer's Box
This year's ESP Buyer's Box™ is the biggest box to date! Don't miss out on this opportunity to get your catalog or product sample in front of 10,000 qualified and active distributors. Top suppliers are already committed. Click here <http://go.asicentral.com/e/148181/-2525VarRep ... 27tb1f/25789874> to get your catalog or product sample included and save up to 50% on postage!
SEO
Maximize your earning potential with ESP Search Engine Optimization. The ESP team will evaluate and reconstruct your product details pages with proven keywords and confirm all product data is accurate to ensure your product listings show up in more searches leading to more sales! Contact your sales executive today to find out more.
Accepting Supplier Data Now
ASI can help make sure supplier product info in ESP is up to date. Suppliers can submit new products, prices and deletions and ASI will make all changes.
Find out more. <http://go.asicentral.com/e/148181/esp-manage-my-esp-/27tb1h/25789874>
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TOP
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THE ASI SHOW
UNIQUE, QUALITY LEADS ARE COMING TO ASI SHOW DALLAS Did you know that less than 6% of distributors who attend ASI Show® Dallas <http://go.asicentral.com/e/148181/shows-2017-dallas-/27tb1k/25789874> reported attending any other industry events in the year? This gives you a unique audience at each event to maximize profits in the beginning of the year!
Take advantage of:
* Low cost per lead: In 2016, we hosted over 3,100 attendees – this leaves over 2,800 unique distributors to reach at a CPL of only $12.51!
* New sponsorship opportunities and events: speak directly with distributors in social settings, setting you up for success on the show floor and driving traffic to your booth.
When you choose ASI Show Dallas, February 1-3, these unique buyers are coming directly to you, in your booth space, with an open mind ready to buy. Call your account manager <http://go.asicentral.com/e/148181/supplier-find-your-rep/27tb1m/25789874> or reserve <http://go.asicentral.com/e/148181/media-2057-2017sra-pdf/27tb1p/25789874> your space today!
Follow ASI Show on Twitter <http://go.asicentral.com/e/148181/--TheASIShow/27tb1r/25789874> and Instagram <http://go.asicentral.com/e/148181/theasishow-/27tb1t/25789874> , and like us on Facebook <http://go.asicentral.com/e/148181/asishow/27tb1w/25789874> .
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NEWS QUICK LINKS
Learn More About the Power 50 | In Memory: Nicholas A. SanMartino | Allegra of Lancaster, PA, Acquires Sign Company | Vote in the Counselor Distributor Choice Awards | In The News | People on the Move
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Counselor® PromoGram® is a trademark of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. Copyright 2016, ASI. All Rights Reserved.
If you'd like us to send Counselor PromoGram FREE to anyone else at your company (or to your off-site sales reps), go to www.asicentral.com/newsletters <http://go.asicentral.com/e/148181/newsletters/27tb1y/25789874> and complete the online form.
Interested in advertising in Counselor PromoGram? Send an email to mbarnes@asicentral.com <mailto:mbarnes@asicentral.com?subject=Counselor%20PromoGram%20Advertising%20Information%20Requested>
Click here <http://go.asicentral.com/e/148181/7-t-4-id-St ... 27tb21/25789874> to subscribe to Counselor® magazine. You must be a member of ASI to subscribe to this publication. The publisher has a right to refuse subscriptions to non-members.
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