Unsolicited and then rude

I answered one of the many "unknown caller", "unknown number" calls today and someone actually was on the other end, unfortunately.  The woman gave me her name (which I didn't catch) and said she was with EZ Yellow Pages and needed to update our business information before the invoice was sent out.  Oh, I need to state that she asked for the owner (my husband) by his first name and then I asked if I could help her.  As soon as she said "before we send out the invoice" I informed her we would not accept any invoice from the company.  She said okay they would delete all of our advertising and no one would be able to find us by the end of the week.  I am really tired of having to put up with these sort of callers, especially when they are just rude and as far as I'm concerned, obnoxious.  They don't even give a person a chance to tell them "take this number off your calling list".

Isn't there anything that can be done about phone numbers and identities that are hidden from the called party?